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2022-08-21
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Enhance the competitiveness of construction machinery manufacturing industry from an international perspective

enhance the competitiveness of construction machinery manufacturing industry from an international perspective

China Construction machinery information

Guide: editor's note: Although the market shares of Chinese construction machinery products are different, it has become an inevitable trend to integrate into the international market. How construction machinery manufacturing enterprises should meet the international market and improve their core competitiveness has become the focus of the industry. One of the core elements of participating in international competition is quality, which requires entrepreneurs of China's construction machinery enterprises

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editor's note: it has become an inevitable trend for Chinese construction machinery products to integrate into the international market. How construction machinery manufacturing enterprises should meet the international market and improve their core competitiveness has become the focus of the industry. One of the core elements of participating in international competition is quality, which requires entrepreneurs of China's construction machinery enterprises to treat the problem of quality improvement from an international perspective, not only to be satisfied with cost-effective advantages, but also to improve quality competitiveness to meet the needs of users in the international market. The fierce market competition has given new connotation to quality. Products aim to meet the needs of users. Service has become the new focus of market competition. Users' demand for quality is increasing day by day. The pursuit of user satisfaction has become the key concept for enterprises to win in the competition. Luo Baihui, CEO of mould, believes that in the market environment of economic globalization, China's construction machinery manufacturing enterprises should focus on the development of the international market, improve product quality, meet the needs of international operation, and enhance their competitiveness in the international market

1. Take user satisfaction as the standard and improve the quality level

in the implementation of user satisfaction management, the product quality standard of an enterprise should not only stay in line with technical standards and manufacturing standards, but also pursue the standard of user satisfaction as the product quality standard, so that users' requirements for product quality, reliability, performance, price and service can be reasonably met, so as to achieve the expected production and business objectives of the enterprise

2. In order to implement the user satisfaction project and command the quality concept of all employees, the business strategic goal of the enterprise is the market, and the core of market competition is to compete for users. The purpose of enterprise production and operation is to constantly meet the needs of users. User satisfaction is the source of enterprise benefits. This value guides the specific actions of enterprise employees and forms a unified quality awareness

3. Building excellent teams and implementing user satisfaction actions

excellent staff is the wealth of the enterprise and the source of power for the development of the enterprise. Raw materials will move in the pipeline at the required temperature. Building excellent staff is the basis for the successful operation of the enterprise. Enterprises should help employees grow. Investment in employee development is investment in enterprises, enhance the cohesion and creativity of enterprises, help employees realize their own value, and create an excellent team for enterprises, so that they can give full play to their enthusiasm and create higher value for enterprises

4. Establish a learning benchmark and pursue excellent business performance

the China Quality Association has set up a national quality award since 2001 to expand the concept of quality from the quality of products and services to the quality of operations in accordance with the requirements of the criteria for excellent performance evaluation. Enterprises are required to take product quality and service quality as the core and pursue the quality of the whole operation

5. Improve the internal quality and manufacture excellent products

the process of improving the internal quality of products focuses on the re creation process of using the market demand information to improve the quality of existing products, constantly improve the performance, function, reliability, cost performance and other indicators of products by relying on the use information fed back by users, continue to cycle, make products mature and reliable, more in line with user requirements, and provide products with excellent reliability for the market

6. According to the characteristics of users' needs, improve the quality of products and services

construction machinery products are different from general consumer goods and belong to the category of means of production. The purpose of users' purchase of construction machinery products is to create new value. The purchase focuses more on the ability to create benefits for users because of the particularity of fixture structure. Enterprises need to improve product quality and service quality according to the growing needs of users

7. Properly handle users' opinions, safeguard users' interests and promote harmony

enterprises should carefully listen to, analyze and properly handle users' opinions, find out quality defects and improve them, so as to improve the quality day by day in the process of continuous improvement. Enterprises should carefully listen to users' opinions and complaints, help users solve problems from the perspective of understanding users, provide users with reasonable and feasible solutions and actively implement them when handling users' opinions, and track services until users are satisfied

8. Taking improving quality as the core and seeking innovative development

the new concept of China's construction machinery quality development from "made in China" to "created in China" has been formed, and improving product quality is undoubtedly one of the core tasks of enterprises. Pure manufacturing cannot meet the market demand. To create on the basis of manufacturing, innovation is not only the improvement of manufacturing technology and R & D technology, but also the change of business concept. The idea of more emphasis on independent innovation has become the conscious action of enterprises

Luo Baihui, CEO of mold, pointed out that the means of competition in the international construction machinery market are constantly diversifying. It is no longer a simple price competition environment, but a competition of the overall strength of the enterprise, including the impact of brand awareness and corporate culture on society. To participate in international market competition, we should have international thinking and awareness of international competition, integrate international resources, and improve the comprehensive competitiveness of enterprises

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