Analysis of new development fields and trends of t

Analysis of new development fields and trends in the future paint Market

analysis of new development fields and trends in the future paint Market

March 3, 2014, Yoda Zi expressed his reading volume with pride: Source: Huicong paint | submission

[China paint information] the development of the domestic paint market has "stalled" in the past two years, which is obvious to all - the downstream production and sales situation of the paint industry is unclear, the cost of raw materials for paint has risen sharply The industrial structure is unreasonable, and the trend is obvious All these have cast a shadow on the growth of China's paint market in the midst of numerous difficulties

however, it should also be noted that China's coating industry has gradually improved some major transformation and upgrading projects, especially the promotion policies given by the state in the fields of industrialization, urbanization, and emerging coatings, which have pushed China's coating economy to a new stage

the saturation degree of China's coating market in some regions has been great, but from the perspective of vertical segmentation, there is still a broad segment market that has not been reclaimed. Relevant data show that in China, such as water-based coatings, powder coatings, art coatings and functional coatings are still in the early stage of development, and the paint segment market is worth becoming the next target market for paint manufacturers with groundbreaking and market foresight

market segmentation is also the inevitable trend of the development of coating industry. At present, many paint manufacturers have invested heavily in R & D and production, and achieved good results. This is also the reuse of the resource integration of coating manufacturers. The limited resources often determine the pace of action of coating manufacturers. In the paint market with such fierce competition, it is extremely difficult to meet a certain part of consumer groups and form competitiveness and market share for a long time

in the sense of marketing, coating manufacturers cultivate the coating segment market, that is, they do not do "extensive marketing" and lose market pertinence. Global coatings believes that the service is impossible to satisfy consumer groups, and at the same time, they cannot form an advantage in price competition. Focusing on the integration of paint manufacturers' own resources and giving full play to the advantages of region, products, functions, prices and other aspects to carry out targeted paint production and services can promote paint manufacturers to further improve their core competitiveness

in addition, China's growing new urbanization process also brings opportunities for static testing machines for paint manufacturers' operational decisions and R & D and production. Undoubtedly, the construction of new urbanization has opened up a new space for the paint market. In recent years, expanding domestic demand has become a major strategic goal in China's economic transformation period, and the construction of new urbanization is the bridgehead to promote the economic development of urban-rural integration. For this reason, the national investment in construction, energy, transportation and other industries is full of strength. For example, the relevant policies of the outline of urbanization development plan issued by the State Council in 2013 also indicate the new development fields and trends of the paint market in the future. The domestic coating market has stalled in the past two years, which is obvious to all - the downstream production and sales situation of the coating industry is unclear, the cost of coating raw materials has risen sharply, and the industrial structure is unreasonable All these have cast a shadow on the growth of China's paint market in the midst of numerous difficulties

however, it should also be noted that China's coating industry has gradually improved some major transformation and upgrading projects, especially the promotion policies given by the state in the fields of industrialization, urbanization, and emerging coatings, which have pushed China's coating economy to a new stage

the saturation degree of China's coating market in some regions has been great, but from the perspective of vertical segmentation, there is still a broad segment market that has not been reclaimed. Relevant data show that in China, such as water-based coatings, powder coatings, art coatings and functional coatings are still in the early stage of development, and the paint segment market is worth becoming the next target market for paint manufacturers with groundbreaking and market foresight

market segmentation is also the inevitable trend of the development of coating industry. At present, many paint manufacturers have invested heavily in R & D and production, and achieved good results. This is also the reuse of the resource integration of coating manufacturers. The limited resources often determine the pace of action of coating manufacturers. In the paint market with such fierce competition, it is extremely difficult to meet a certain part of consumer groups and form competitiveness and market share for a long time

in the sense of marketing, coating manufacturers cultivate the coating segment market, that is, they do not do "extensive marketing" and lose market pertinence. Global coatings believes that the service is impossible to satisfy consumer groups, and at the same time, they cannot form an advantage in price competition. Focusing on the integration of paint manufacturers' own resources and giving full play to the advantages of region, products, functions, prices and other aspects to carry out targeted paint production and services can promote paint manufacturers to further improve their core competitiveness

in addition, China's growing new urbanization process has also brought opportunities for coating manufacturers to make operational decisions and R & D and production. Undoubtedly, the construction of new urbanization has opened up a new space for the paint market. In recent years, expanding domestic demand has become a major strategic goal in China's economic transformation period, and the construction of new urbanization is the bridgehead to promote the economic development of urban-rural integration. For this reason, the national investment in construction, energy, transportation and other industries is full of strength. For example, the relevant policies of the outline of urbanization development plan issued by the State Council in 2013 also indicate the new development fields and trends of the paint market in the future. At this stage, looking at the development of the whole floor market, we can see that the competition in the floor market is no longer limited to price competition, but more to product competition. From this aspect, we can see that the floor has been extended from a single product competition to channel competition, brand competition and integration competition

started in 2014, after the early low-end price war, the floor gradually entered the era of competition. What will be the market of flooring in the future? This is a common concern in the industry

looking at the development of the whole floor, we can outline such a path as product driven channel, channel enhanced brand, brand extended product line, and capital integration of products and brands. From this development path, we can see that flooring has expanded from a single product competition to the trading order of canal protection; In terms of strengthening the law enforcement of consumer rights protection, road competition, brand competition and integration competition

products and channels have become the focus of competition

while channel competition, brand competition and integration competition rely solely on the automatic zeroing function of this unit, and there is no chance of winning the price war. In the future, flooring will enter a new era of competition, which will compete from the aspects of differentiation, technology, service and so on. Whoever has unique and novel products, who has mastered the leading flooring technology, and who has provided thoughtful services, will win in the fierce competition

"market differentiation" not only matches the current popular segmentation fields, but also conforms to the unique user experience of the audience. Only by strengthening the deep understanding of light and environment and deep insight into human nature, can flooring enterprises create personalized customized light environment solutions on this basis, can they form an unparalleled competitive advantage. If the owner has no competitive domineering power, the market will be awed by this domineering power and pay for it

the core technology of the product is always the magic weapon for winning.

technology is always the magic weapon for the enterprise to win and the inexhaustible driving force for the enterprise to maintain its life forever. With the maturity of the primary technology of flooring, most enterprises have mastered the basic production technology of flooring. At this time, technology driven enterprises that improve the technological breakthrough of products and innovate in style, function and use will enjoy the performance achievements of the new technology alone

after sales service is an important guarantee for product quality

when the efficacy of products is no longer a problem for enterprises, service has become a weight for enterprises to win. However, behind the rapid development of the floor, there is a "sequela" of the lack of after-sales service. After the sale of goods, there is always a long or short warranty period. Even the best brand will also have various quality problems. At this time, after-sales service is particularly important