The hottest food packaging innovation helps enterp

2022-07-24
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Food packaging innovation helps or enterprises get rid of product homogenization

release date: Source: Internet editor: lychee browsing times: 718 copyright and disclaimer

core tip: with the increasingly obvious trend of consumers' pursuit of personalization in recent years, the competition for the food packaging market seems to be another must for the food industry. Recently, the coconut juice has been packed for more than ten years. Recently, a new 28 year packaging and fresh pressing has been launched. As the leader in the industry, will the coconut juice be unforgettable after the change or will there be more and more slots

[China Packaging News] with the increasingly obvious trend of consumers' pursuit of personalization in recent years, the competition for the food packaging market seems to be another must for the food industry. Recently, the coconut juice has been packed for more than ten years. Recently, a new 28 year packaging and fresh pressing has been launched. As the leader in the industry, will the coconut juice be unforgettable after the change or will there be more and more slots

why is the packaging unchanged for many years

in the past decade or so, the packaging of coconut trees has undergone minor changes. However, in order to ensure product identification, even the changes are not easy to be observed by consumers. Coke prices in other regions are temporarily stable at nb0.018. Over the years, why not make a big change in the packaging of coconut juice

for such a well-known classic product, packaging is a very important product logo. Once the change is too large, it will bring about problems in consumer cognition and cause the loss of consumers. Furthermore, packaging is also the embodiment of brand image. Packaging can make people visually establish the impression of products, which can be modern, young, cartoon, sports, etc. The coconut tree packaging is more classic, and the overall style has been unified for more than ten years

why do you choose to change the packaging now

will this significant change in the packaging design language of coconut juice make consumers feel strange and distrustful

competition of homogeneous products: as the headquarters of coconut group, there have been many competitors in Hainan Province, coconut juice enterprises have sprung up all over the country, and emerging talents such as special forces and happy family are accelerating their encroachment on the coconut market. The emergence of competitors has occupied a lot of market shares of coconut group in Hainan and even the whole country

the advertising quality is too poor: as a gift, it is slightly inferior, and the packaging design of the product is poor: the huge state banquet drink does not contain building waterproof, that is, the measures taken from the building materials and structure to avoid the penetration of water into some parts of the building. There is not enough brand recognition in the publicity positioning, and the name of the state banquet drink is wasted. Relying on the name of the state banquet drink, taking the route of health drinks, gifts and even health drinks is much better than the current promotion strategy

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under the new normal, the plight of beverage enterprises

the product interest margin is small, and the sales motivation is insufficient: the profit margin of the product is not enough to drive the growth of the product in the channel, and the enterprise continues to promote the product, but this profit is not enough to drive the dealers and terminals to invest a lot of enthusiasm to promote the product

the creative speed of products has not kept up with the changing speed of consumers: consumers want to drink more and more fashionable and healthy products, but the current products can not meet such needs, so there are some contradictions. As an old brand, coconut milk has been booming for many years by occupying the minds of consumers. However, under the new economic normal, enterprises are facing the same challenges

the fierce tiger cannot defeat the wolves

as we all know, China's beverage industry has two famous brands: beilulu and nancoconut. Over the past decade, these two enterprises have almost monopolized the almond juice and coconut milk markets, and there are no competitors with binoculars. Many small enterprises have annual sales of less than 100million yuan, which is not enough to challenge the boss

after 14 years of experience, Lulu released the information of changing packaging and new products this summer. In particular, the demand for microfiber PU leather will be increasing. The new packaging will be cartoon and fashionable, which is obviously aimed at all young people and children's consumer groups. With the popularity of vegetable protein drinks in recent years, special forces and happy family have jumped out to split the coconut milk market, and coconut trees are falling into the vast sea of guerrilla warfare

compared with other competitors, the advantage of coconut tree group may lie in the loyalty of the channel and the original group of consumers, but when the channel turns to the Internet, this advantage may become less obvious. At the same time, coconut group is facing the danger of aging consumers. In the face of the emerging young consumer market, earning the trust of young consumers is the top priority

yes and no packaging changes

after many years, the packaging of Red Bull, Laoganma, Maotai and other products has not been greatly changed, and the market sales are still far ahead. Once the new clothes of coconut tree and coconut juice are on the market, consumers may buy them out of curiosity; On the other hand, the competition of coconut milk is very fierce, and it has entered a sticky state. After changing, it may reduce consumer awareness, and then trigger a series of unpredictable reactions

time honored brands, products will gradually fade due to changes in demand, and enterprises will be removed and replaced due to insufficient innovation. In the context of quality and quantity, old brand and time-honored enterprises in particular should broaden their horizons, innovate in learning and become bigger in innovation. If we stick to the rules, sooner or later we will be crushed under the wheel of history

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