The hottest Xinjiang melons and fruits look forwar

Xinjiang melons and fruits look forward to cultural packaging

how popular are Xinjiang melons and fruits? Let's speak with facts: on October 27, the first Xinjiang characteristic agricultural products fair held in Shanghai was opened. On the opening day, half of the suppliers of Al Li alloy in the exhibition improved the characteristics of the materials according to our requirements, and the products were sold out by Shanghai citizens. Bai Shiyi, a retired professor from the school of management of Shandong University, lived in Xinjiang for a month this summer. Every day, he and his wife came to the small market near his residence, bought many fruits and used them as food, which made him addicted to melons and fruits. In a letter to a media in Xinjiang, he said: "eating with melons and fruits every day is a fairy like life."

Xinjiang is famous for its melons and fruits. Grapes in Turpan, melons in Hami, fragrant pears in Korla, apricots in Kashgar, pomegranates in Hotan and apples in Ili are famous in almost every place. An incomplete statistic shows that Xinjiang's per capita consumption of melons and fruits ranks first in the country. What's more surprising is that in Xinjiang, the melon and fruit tradition and history and culture have merged to form a unique melon and fruit culture

however, such famous melons and fruits are very rare in the mainland. Why can't delicious Xinjiang melons and fruits go out of Tianshan Mountain? When the Party committee of the Autonomous Region decided to take Xinjiang's characteristic forestry and fruit industry as the third economic growth pole after oil and cotton in 2005, this issue attracted the attention of all parties

Xinjiang melons and fruits have extraordinary advantages

people who have been to Xinjiang have tasted Xinjiang melons and fruits, and there is only one common feeling: delicious

in piaman Township, Pishan County, Hotan Prefecture, Xinjiang, the pomegranate garden of abudureyimu's family can be described as overcrowding every autumn. Because the pomegranate of his family is big and sweet, people are proud to eat the pomegranate of abudurieyimu

such scenes can be seen all over Xinjiang. According to the statistics of Xinjiang forestry department, by the end of 2005, the total area of forest and fruit in Xinjiang had exceeded 11million mu. Around the Tarim Basin, melon orchards with a scale of more than 9million Mu have been formed, and characteristic forest and fruit production areas including apricots, walnuts, grapes, pears, red dates, pomegranates, apples, padanwood and other fruits have been preliminarily built; In the Hami basin of Turpan, a high-quality and efficient fruit base based on grapes and jujubes has been built; In Northern Xinjiang, along the northern slope of Tianshan Mountain and the Ili River Valley, the forest and fruit base with distinctive characteristics, mainly medlar, wine making and fresh grapes, small berries, has also been completed

it can be said that in all parts of Xinjiang, a variety of characteristic forests and fruits have become the most potential advantageous industries for local economic development. In 2005, the total output value of forest and fruit in Xinjiang reached more than 6 billion yuan, and the per capita income of farmers reached more than 340 yuan. In some counties and cities where the forest and fruit industry developed earlier, the forest and fruit income has accounted for more than 40% of farmers' income

Ruoqiang county has actively implemented the development strategy of "enriching the people with jujube industry". In recent years, the jujube industry has developed rapidly, with an area of more than 70000 mu in the county. In this case alone, the per capita net income of farmers reached 1575 yuan, accounting for 36.6% of the per capita net income of farmers. According to the development idea of "building a county with walnuts and enriching the people with walnuts", Hotan County has spared no effort to build a development platform for the forest and fruit industry based on walnuts. The forest and fruit area of the county has reached 373600 mu, and the per capita net income of farmers has reached 1455.72 yuan, of which the forest and fruit income has reached 823.35 yuan, accounting for 56.6% of the per capita income of farmers

after in-depth investigation, the Party committee and government of Xinjiang have determined the position of characteristic forest and fruit industry in Xinjiang's social and economic development, and described the blueprint for development: by 2010, the planting area of forest and fruit will reach 15million mu, the output of fruit will exceed 10million tons, and the output value of fruit and deep processed products will exceed 30billion yuan. Highlight the development of high-quality tree species such as fragrant pear, red jujube, walnut and grape, steadily develop traditional tree species such as apricot, pomegranate, medlar and apple, actively develop characteristic tree species such as plum, Padan, pistachios and small oars, and promote the concentration of dominant tree species of forest and fruit to the best and suitable areas

on September 24, coupled with the central bank's RRR reduction day, the first Xinjiang featured forest and fruit products Expo came to an end in Urumqi. In three days, more than 50000 people participated in the Expo, including 13 prefectures, more than 60 counties and cities in Xinjiang, 4 divisions and 10 farms of the Corps, and more than 400 varieties of products in 10 categories, 40 series. Finally, 93 projects were signed, with a total turnover of 3.934 billion yuan. It can be said that the first time such a large-scale centralized display of Xinjiang's characteristic forest and fruit industry won a good start

there is a lot of delicious food, but it can't get out of Tianshan Mountains

behind this halo, there is the problem that Xinjiang fruits are difficult to get out of Tianshan Mountains. Wang Yanping, deputy director of the comprehensive business department of Xinjiang Federation of supply and marketing cooperatives, believes that as the largest leading enterprise in the forestry and fruit industry in Xinjiang, the purpose of attending this meeting is to show its own image. However, at the meeting, they found that it was not enough for ul to issue UL inspection marks and only display them in the place of origin, because people in the place of origin were already familiar with these forest fruit products, and the promotion effect was very limited. The main purpose of developing forest and fruit industry is to go out of the producing area. Many people in Xinjiang forestry and fruit industry believe that such a display should be placed in the sales area. Only in this way can we expand the popularity of Xinjiang's forestry and fruit industry on a large scale. This is the Xinjiang special agricultural products fair held in Shanghai at the end of October. Unfortunately, there are too few such activities

behind the unfavorable promotion is the serious asymmetry between Xinjiang's melon and fruit production capacity and market development capacity. The land in Shufu County of Kashgar region needs to record the data during the test. Limratti still remembers the disastrous event at the end of June this year: it was the season when apricots were ripe, and the apricots in his orchard had to be picked and handed over to the processing plant in a few days. When he pulled the apricots to the processing plant, he found that there were full of people here, all of whom were selling apricots. Because of the bumper harvest of apricots in Kashgar this year, the market price has fallen from the initial 1.5 yuan per kilogram to 0.3 yuan per kilogram, and it can't be sold. Apricots cannot be stored and must be processed into follow-up products in a short time. When the apricots of Dili mulati's family were finally handed over to the processing plant, it was the fourth day after picking, and a large number of fresh apricots rotted in the orchard, causing heavy losses

like Dili mulati, there are many fruit farmers. Xinjiang's fresh fruit market time is too concentrated, and the pressure of market consumption is increasing, resulting in the lower and lower purchase price of fresh fruit. What follows is a vicious circle of "cutting more and driving less"

a leader of Yingjisha County in Kashgar region said that by 2007, all apricots in their county will enter the peak production period, and more than 300000 tons of fresh apricots will be listed in a year. Now there are only two processing enterprises in the county, which can only process more than 20000 tons of fresh apricots a year. The county leaders have a headache about what to do with the rest of fresh apricots

the data provided by Xinjiang forestry research institute shows that as a large area of young fruit trees successively enter the fruiting period or full fruiting period, the fruit output in Xinjiang will show a sharp growth trend, and the market risk will increase day by day. Even if we only deal with the current annual output of 3.5 million tons of fruits, the total industrial processing and transformation capacity in Xinjiang Uygur Autonomous Region is less than 10% of its capacity, and the storage and fresh-keeping capacity is only about 5%, and the export volume is only a mere 5000 tons per year

vigorously developing the dry fruit industry is the way out

the pressure of the market makes the relevant departments in Xinjiang reflect on their past practices. Is it to continue to follow the development path of the characteristic forest and fruit industry, or to find a new development path? After some in-depth and detailed research, the development of characteristic forest and fruit industry is still recognized by everyone, but the development path must be adjusted

a new slogan began to be concerned by people: vigorously develop the dry fruit industry. Compared with the mainland, Xinjiang's fresh fruits do not have a competitive advantage. Although the quality of fresh fruits in the mainland is much worse than that in Xinjiang, the mainland fresh fruits have a wide market, low transportation costs and cheap prices, which are their advantages. Xinjiang dried fruit has a long history and high cultural content, so it has high promotion value

Zhang Xiaoping, Secretary of the Party committee of the Xinjiang forestry department, said that a few years ago, he went to the mainland on business and brought some Badanmu from Xinjiang to his friends. I didn't expect my friend to tell him that no one ate this thing. Everyone ate American almonds. This surprised Zhang Xiaoping. Badan wood not only tastes better than American almonds, but also contains a large number of trace elements necessary for human body. It is a drug that has been used in Uygur medicine. After he told his friend about these things, his friend shouted that he had been deceived and asked him to bring some more padanmu several times

Shache County in Kashgar region is the hometown of Padan wood, and it is also the county with the largest planting of Padan wood in China at present. At present, the sales price of Padan wood is 30 or 40 yuan per kilogram, and the price of pistachios in a month reaches 50 or 60 yuan per kilogram. Compared with planting apricots, the yield per mu will increase by times. Most importantly, these fruits are all dried fruits

culture should become the brand of melons and fruits

an old expert who has been engaged in forest and fruit research for many years at Xinjiang Academy of Forestry Sciences believes that Xinjiang forest and fruit can not quickly occupy the market if it only plays a characteristic brand, because Xinjiang is far away from the mainland market, forest and fruit products have strong freshness, and the transportation distance is too far, so Xinjiang forest and fruit itself has no advantage. He believes that Xinjiang's forestry and fruit industry should play a cultural brand

this view has been recognized by many people in the industry. Re Yimu from Hotan supply and Marketing Cooperative said that in the history of Xinjiang, melons and fruits have not only been a kind of food for people to taste after meals, but have already been deeply integrated into all aspects of Uygur people's life. For example, pomegranate has the function of clearing lung, red jujube has the function of Tonifying Qi, walnut has the function of strengthening brain, medlar has the function of nourishing, fragrant pear has the function of moistening lung, seabuckthorn has the function of softening blood vessels, etc. "In our ancient Uygur Medicine ceremony, every kind of fruit is a good medicine and a contribution of nature to mankind. We should carry forward the role of this cultural connotation and let more people understand the health care function of melons and fruits. This is the magic weapon for Xinjiang fruit to occupy the market."

culture can become the outer packaging of Xinjiang's characteristic forest and fruit industry, which is the natural advantage of Xinjiang's history to Xinjiang's melons and fruits. Historically, Xinjiang has cultivated melons and fruits for more than 2000 years. From the analysis of a large number of archaeological excavations and existing wild fruit tree resources, Xinjiang is likely to be one of the origin of apples, walnuts, apricots, pears, pomegranates and other fruits in China, and one of the birthplaces of grapes, melons and watermelons in China. In the low mountain areas with an altitude of more than 1000 meters, such as ILI, Tacheng, Altay, Xinjiang, and within a range of about 20000 square kilometers, there are still 43 kinds of wild fruit trees, including apples, wild walnuts, wild apricots, wild hawthorn, wild Padan, etc., which are famous all over the country. Among them, wild hawthorn forest, wild walnut forest, and wild Padan forest are the only ones in the country. These primitive wild fruit forests are valuable species gene banks of fruit trees in China. Since the late 1950s, Xinjiang has established a wild fruit improvement test field in Ili region, which promotes the industrialization of wild fruit development through grafting, seed exchange and series processing

"Xinjiang is not only the hometown of melons and fruits, but also the hometown of melon and fruit culture." In the interview, Secretary Zhang Xiaoping told a story: when the famous Hami melon was paid tribute to the emperor, the emperor ate happily and asked the ministers around him what melon it was? The minister didn't know how to answer, so he answered in the name of King Hami, the tributary